Skills Assessment Social Media Marketing

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Chatbots serve as a great feature for the following EXCEPT:

A. Giving customers helpful information

B. Influence customers' purchasing decisions and garnering sales

C. Increasing social media engagement

D. Gathering and sharing sensitive, confidential information

E. Simplifying order processes and payment transactions

Chatbots have been on the rise, and have come to their own quite recently on social media. They are great for:

A. Providing helpful (and fun) interactions with customers

B. Improving sales, and influencing buying decisions

C. Boosting social media engagement

D. Simplifying orders and payments

E. All of the above

How do you track your traffic from your social media campaigns?

A. The insights from within the specific social media platform.

B. Utilise third party software using APIs

C. Add or include UTM tags

D. It is impossible to track where traffic is coming from

What is an "Open Graph Tag"?

A. Copyright tags that connect images to their original creator

B. Meta tags that allow you to define how your post looks on social media feeds

C. Ad hoc reports that show how a particular social media post performed (shares, likes, comments, etc.)

D. Facial recognition tagging that allows social media platforms to automatically connect users to their networks

Which type of social platform is the fastest growing?

A. Imagery

B. Video

C. Private Messaging

D. Blogging

Which of the following practices is unnecessary when creating engaging content?

A. Following recent trends

B. Checking out what competitors are doing

C. Entice using clickbait techniques

D. Raising questions for followers to answer

E. Gathering insights from social media analytics

On Youtube, skippable ads can be added:

A. At the start of the video

B. In between or the middle of a video

C. At the end of a video

D. All of the above

What defines “community management”?

A. Creating sponsored ads

B. Managing ads and seeing to it that they convert

C. Publishing content once a day only

D. Creating content, engaging fans and responding to comments

With the goal of engagement in mind, which set of metrics should you observe and track to measure a social media campaign’s progress and success?

A. Website clicks, URL shares, conversions

B. Reach, volume, exposure

C. Comments, reactions, reposts, retweets

D. Content downloads, online sales, registrations, form submissions

What is the maximum amount of members you can have in a Facebook group so you, as an Admin, are able to send a mass message?

The use of social media is optional for which part of the marketing funnel?

A. Middle of the funnel

B. Top of the funnel

C. Bottom of the funnel

D. Social media is optimal for all phases of the marketing funnel

Your client intends on using an influencer as part of your overall social media marketing strategy. Which of the following can your client’s brand/company do with the possible influencers/content creators?

A. Provide free products they can try in exchange for reviews and features on their platforms/channels

B. Invite them to be guest creators on the brand’s blog or channels

C. Do a social media account takeover

D. All of the above

A user has made a complaint on your company Facebook page. What should you do?

A. Respond immediately and discuss a potential solution directly on the page

B. Respond immediately asking the user to send you a private message detailing the exact nature of the problem or situation

C. Delete the comment and then contact the user directly

D. Ignore the comment as it could lead to many people using Facebook to raise issues rather than contacting your customer service teams directly

Which of these social media outlets produces the most daily posts?

A. Facebook Live Video

B. Instagram Stories

C. Snapchat Stories

D. Periscope

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