Skills Assessment Google Adwords

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Jameela just started a Google Search campaign geared towards promoting her online smartphone accessories store – with a focus on producing custom phone cases. Primarily, how does Google Search ads help Jameela and her store?

A. By linking to Jameela’s ad from related social media platforms

B. By displaying Jameela’s ad on sites that review custom smartphone accessories

C. By showing Jameela’s ad to users who search for information about custom smartphone cases

D. By displaying Jameela’s ad on websites that sell smartphone cases

Eleanor needs to create a display ad right away for the Google Content Network, but she doesn’t have an image editing software. What would you recommend to Eleanor for her to get started with her display ad?

A. Utilise the Display Ad Builder

B. Utilise the Adobe Ad Builder

C. Use a text ad instead

D. Hire a designer to make the display ad

Oliver is creating a mobile ad for his Website for the Google AdWords program. Which one of the following options is allowed by Google AdWords for mobile users?

A. A call link so visitors can immediately call rather than visit the Website

B. A text link so visitors can send a text message to the advertiser

C. An ignore mobile ad option to hide the Google AdWords

D. A hide all images option to see just the Google AdWords text

With the goal of increasing visibility, which type of automatic bid strategy should you select to increase the chances of your ad being shown at the absolute top of the page, on top of the page, or anywhere on the Google search results page?

A. Target CPA

B. Enhanced CPC

C. Maximize Clicks

D. Target Impression Share

E. Target ROAS

Your Google Search ad hasn’t been performing as well as you had expected, because you are not getting enough clicks. What can you do to its improve the click-through rate?

A. Edit the resulting landing page such that it loads faster

B. Make adjustments to the site to increase its trustworthiness

C. Modify the ad’s call-to-action message

D. Adjust the ad’s bid rate to something lower

Kenneth wants to drive as many prospective customers as possible to his website. He has a monthly campaign budget of $600 . Which automated bid strategy should Kenneth pursue?

A. Maximize clicks

B. Make adjustments to the site to increase its trustworthiness

C. Modify the ad’s call-to-action message

D. Adjust the ad’s bid rate to something lower

Your client is skeptical about participating in the Google Content Network with their advertisement. You tell your client that by participating in the network they’ll reach a larger percentage of potential customers than by not participating in the network. According to Google, what percentage of unique Interest users are reached through the Google Content Network?

A. Over 90 percent

B. Over 80 percent

C. Over 50 percent

D. 100 percent

William is new to Google AdWords and he’s curious about the policies Google requires for participants and their ads. Which one of the following is NOT one of the Google AdWords policy categories?

A. Link policies

B. Editorial and format policies

C. Image policies

D. Content policies

Lucas has been notified that his ad was disapproved by Google. What tool can he use to determine why the ad has NOT been approved by Google AdWords?

A. Keyword Review tool

B. AdWords Editor tool

C. Google AdWords ad tool

D. Disapproved Ads tool

Lily is fairly new to Google AdWords and she’s hired you to help her create an ad for her bakery. She wants to make sure that only people in her city can actually see her ad – rather than advertising for users who are in a different location. You tell Lily that there are three location options for Google AdWords. Which one of the following is NOT one of the three location options Lily can use?

A. Region and city targeting

B. Customized targeting

C. Country targeting

D. Predictive targeting

Vanessa noticed from the Search Terms Report that certain search terms are leading to a higher number of clicks on her ads. What should she do with this information?

A. Add search terms that are not leading to many clicks as negative keywords

B. Make sure relevant search terms are keywords and adjust bid or ad text for these keywords

C. Add sitelinks to her ads to make them even more prominent

D. Make sure all of these search terms are included as keywords as they are bringing the traffic.

What are the three core principles that guide Google Ads in their pursuit to help businesses achieve online success?

A. Consideration, integrity, and sales

B. Traffic, reach, and growth

C. Control, relevance, and results

D. Awareness, influence, and promotion

Chris manages a Google AdWords ad group for his restaurant. He wants to make sure that his ad appears in Google when someone searches for Asian cuisine Gold Coast. Which of the following matching options ensures that Chris’ ad will appear when he uses this exact advanced search?

A. -Gold Coast Asian cuisine

B. Gold Coast Asian cuisine

C. “Gold Coast Asian cuisine”

D. [Gold Coast Asian cuisine]

Result

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