Skills Assessment Facebook Advertising

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Alicia is running ads for a Facebook page with a significant number of followers already. However, the client wishes to keep on targeting users that are similar to the page’s current set of followers. How does she go about this in making her ads?

A. Target the followers of a competitor’s page

B. Manually target each other

C. Create a custom lookalike audience

Harry wants to get the maximum amount of traffic to his website with Facebook ads. What is the best way he can go about this?

A. Optimise his campaign for Impressions, so the ads will be displayed more often

B. Optimise his campaign for Link Clicks, and let Facebook deliver the ad to users who fit best for this goal

C. Optimise his campaign for Reach, so more users can see his ad

D. Optimise for Conversion, as it’s the most effective way to garner results

Jennifer currently has a campaign running, on automated bidding with a $90 daily budget, that is delivering good results already. She decides to increase the budget to $450 per day, hoping to further boost results. With this, what is most likely to happen with her campaign?

A. CTR will drop

B. CPA will drop

C. CTR will increase

D. CPA will increase

E. Nothing will happen

Your client asks: "Why do we need to run A/B tests (or split tests) for our campaign?"

A. Make sure that users get to see different versions of the ad

B. Create faster campaign delivery

C. Point out best-performing ads,stop ones that are not performing well

D. Reduce chances of their ads getting disapproved

Your client, Evelyn, wants to acquire information about a good budget for Facebook Advertising. What would you recommend to her?

A. $50 per day is the good budget for Facebook Advertising.

B. 5% of the Product cost is the good budget for Facebook Advertising

C. It depends on your specific goals for the campaign, and the audience you are targeting.

D. It’s just a waste of money you will need to focus on invite friends to like the page.

What is remarketing?

A. The process of showing targeted adverts to customers who have already visited your website without making a purchase

B. The process of serving targeted adverts to customers who share similar demographic attributes to your current customer base

C. The process of sending out emails to existing customers with updated offers specific to them

D. The process shifting budget from one form of paid advertising (such as AdWords) to another (such as Paid Social)

A Facebook post should be promoted or boosted:

A. Right after publication

B. When its organic engagement peaks

C. When its organic engagement is growing at the fastest rate

D. The day after publication

On Facebook, Organic reach + Paid reach = Total reach. When one person sees the same post both organically and paid, you’d find it under which category?

A. Organic reach

B. Paid reach

C. Both

D. Neither

Jackson runs an e-commerce company in the refurbished smartphones business and plans on selling 50,000 refurbished iPhone 5S phones through a new user Facebook campaign. Which of the following targeting options should he select to target users who already have an affinity with iPhones or the Apple brand?

A. Interest base

B. Custom targeting

C. Retargeting

D. None of the above

What parameter is not possible to set in Facebook targeting?

A. Gender

B. Position/Function

C. Interests

D. Behavior

E.Any/all of the above

What percentage of text is recommended for placing on advertising images on Facebook?

What are "dark posts" on Facebook?

A. A published post that has been boosted

B. A Facebook post that violates the platform's policies or guidelines

C. A photo or media post taken under bad lighting, or contains plenty of dark hues

D. An unpublished post that can only exist as an ad, never appearing on your profile or timeline

At what level is the budget set in creating a Facebook ad?

A. Campaign

B. Ad Set

C. Ad

D. Account

In targeting audiences by device, which of these can NOT be selected when creating an ad?

A. Device type (Tablet, mobile, feature phones)

B. Operating systems used (Windows, Android, iOS)

C. Mobile network (Telstra, Optus, Vodafone)

D. Network connection (2G, 3G, 4G, WiFi)

Where can ads appear on Facebook?

A. Audience Network Rewarded Videos

B. Right Column

C. Marketplace

D. In-Stream Videos

E. None of the above

F. All of the above

How do you access customized reports?

A. Reports are not customizable

B. View “Reports” at the campaign level

C. View “Reports” under Ads Manager

D. View “Reports” in Power Editor

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