Where should we send your results?Full Name(Required) Phone Number(Required)Email Address(Required) What should be the foremost goal for content marketing? A. To create content that people will share on social channels B. To create content that bloggers might be interested in C. To create content that looks visually amazing D. To create content that is relevant to my customers and potential customers What is the first question to ask oneself when creating new content? A. How much content can I create for this budget? B. Will this drive revenue? C. Will this help increase my organic search presence? D. Does this add value to my site and customers? E. Will this drive shares and likes on Facebook? Audience segmentation is the process of dividing people into groups based on defined criteria. What impact does it have on your content campaign? A. Defining audience segments and understanding their behaviours allows better targeting of content marketing B. Defining audience segments is crucial as it informs your whole company the exact type of user you need to target C. Audience segmentation can expand your customer base into new areas D. Audience segmentation will make the difference when you are trying you’re keep your average cost per click to your site at a minimum What is the "fold" on a web page? A. The header section and sideways scroller B. The top menu on hover C. The break of the page without scrolling D. None of the above Which of the following pages is more likely to be placed in Google’s featured snippets? A. A page containing multimedia content B. A page already ranking in the top 10 C. A page containing “How to” in its H1 or title What is the recommended percentage for keyword density or repetition on a page for SEO authority? A. 1% B. 3% C. 5% D. 7% What is the recommended number of words on a page for high SEO? A. 250 B. 500 C. 1000+ D. None of the above How can content marketing aid SEO as a digital marketing channel? A. By increasing your click through rate via Adwords and organic links B. By creating focused content that is engaging and meeting your audience needs it can lead to social shares and natural links that all support SEO C. Content marketing should be seen as more of a PR tool and not something that helps SEO D. It helps SEO by identifying the types of keywords people searched for to find your content in the first place – thus increasing your "long tail" strategy What is the best measure of an effective content marketing strategy? A. It is able to advance audiences through the customer journey B. The rate your content is shared with others C. It is able to keep people engaged with the site D. None of the above The purpose of pillar content is to __________: A. Serve as a support system for the site B. Showcase the brand’s values C. Enhance both SEO and organic traffic D. Keep your audience entertained and engaged Which of these is NOT considered a lead magnet? A. Budget calculator B. Newsletter signup C. Voucher code D. Business condition analysis What is Content atomization? A. Strategically publishing content around a theme or platform in a variety of different forms B. Sharing an all encompassing, large piece of content on various different channels C. Advancing audiences further in the customer journey towards a purchase D. None of these What type of content is likely to generate backlinks? A. Quizzes and tests B. Webinars C. Helpful guides and original research D. None of the above Social media distribution is the top B2B content marketing strategy. What is the most important area of research to focus on when considering which social platform to promote your content? A. Who your audience are and where they spend their time online? B. What are the industry average engagement rates for different social platforms? C. What is the overall audience reach in the AUS for each social platform D. Are there additional options to promote it through paid social? Result
