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Creative and Design

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Content Marketing

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Facebook Advertising

Where should we send your results?

Alicia is running ads for a Facebook page with a significant number of followers already. However, the client wishes to keep on targeting users that are similar to the page’s current set of followers. How does she go about this in making her ads?

A. Target the followers of a competitor’s page

B. Manually target each other

C. Create a custom lookalike audience

Harry wants to get the maximum amount of traffic to his website with Facebook ads. What is the best way he can go about this?

A. Optimise his campaign for Impressions, so the ads will be displayed more often

B. Optimise his campaign for Link Clicks, and let Facebook deliver the ad to users who fit best for this goal

C. Optimise his campaign for Reach, so more users can see his ad

D. Optimise for Conversion, as it’s the most effective way to garner results

Jennifer currently has a campaign running, on automated bidding with a $90 daily budget, that is delivering good results already. She decides to increase the budget to $450 per day, hoping to further boost results. With this, what is most likely to happen with her campaign?

A. CTR will drop

B. CPA will drop

C. CTR will increase

D. CPA will increase

E. Nothing will happen

What is the "fold" on a web page?

A. The header section and sideways scroller

B. The top menu on hover

C. The break of the page without scrolling

D. None of the above

Your client asks: "Why do we need to run A/B tests (or split tests) for our campaign?"

A. Make sure that users get to see different versions of the ads

B. Create faster campaign delivery

C. Point out best-performing ads,stop ones that are not performing well

D. Reduce chances of their ads getting disapproved

Your client, Evelyn, wants to acquire information about a good budget for Facebook Advertising. What would you recommend to her?

A. $50 per day is the good budget for Facebook Advertising.

B. 5% of the Product cost is the good budget for Facebook Advertising.

C. It depends on your specific goals for the campaign, and the audience you are targeting.

D. It’s just a waste of money you will need to focus on invite friends to like the page.

What is remarketing?

A. The process of showing targeted adverts to customers who have already visited your website without making a purchase

B. The process of serving targeted adverts to customers who share similar demographic attributes to your current customer base

C. The process of sending out emails to existing customers with updated offers specific to them

D. The process shifting budget from one form of paid advertising (such as AdWords) to another (such as Paid Social)

A Facebook post should be promoted or boosted:

A. Right after publication

B. When its organic engagement peaks

C. When its organic engagement is growing at the fastest rate

D. The day after publication

On Facebook, Organic reach + Paid reach = Total reach. When one person sees the same post both organically and paid, you’d find it under which category?

A. Organic reach

B. Paid reach

C. Both

D. Neither

Jackson runs an e-commerce company in the refurbished smartphones business and plans on selling 50,000 refurbished iPhone 5S phones through a new user Facebook campaign. Which of the following targeting options should he select to target users who already have an affinity with iPhones or the Apple brand?

A. Interest base

B. Custom targeting

C. Retargeting

D. None of the above

Which of the following brand Facebook pages has this month’s best post promotion strategy?

A. Page A: 80 organic posts, 20 paid posts; 40% organic interactions, 60% paid interactions

B. Page B: 25 organic posts, 5 paid posts; 25% organic interactions, 75% paid interactions

C. Page C: 10 organic posts, 50 paid posts; 1% organic interactions, 99% paid interactions

D. Page D: 5 organic posts, 5 paid posts; 45% organic interactions, 55% paid interactions

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Goodle Adwords

Where should we send your results?

With the goal of increasing visibility, which type of automatic bid strategy should you select to increase the chances of your ad being shown at the absolute top of the page, on top of the page, or anywhere on the Google search results page?

A. Target CPA

B. Enhanced CPC

C. Maximize Clicks

D. Target Impression Share

E. Target ROAS

Chris manages a Google AdWords ad group for his restaurant. He wants to make sure that his ad appears in Google when someone searches for Asian cuisine Gold Coast. Which of the following matching options ensures that Chris’ ad will appear when he uses this exact advanced search?

A. -Gold Coast Asian cuisine

B. Gold Coast Asian cuisine

C. “Gold Coast Asian cuisine”

D. [Gold Coast Asian cuisine]

Vanessa noticed from the Search Terms Report that certain search terms are leading to a higher number of clicks on her ads. What should she do with this information?

A. Add search terms that are not leading to many clicks as negative keywords

B. Make sure relevant search terms are keywords and adjust bid or ad text for these keywords

C. Add sitelinks to her ads to make them even more prominent

D. Make sure all of these search terms are included as keywords as they are bringing the traffic.

William is new to Google AdWords and he’s curious about the policies Google requires for participants and their ads. Which one of the following is NOT one of the Google AdWords policy categories?

A. Link policies

B. Editorial and format policies

C. Image policies

D. Content policies

Lily is fairly new to Google AdWords and she’s hired you to help her create an ad for her bakery. She wants to make sure that only people in her city can actually see her ad – rather than advertising for users who are in a different location. You tell Lily that there are three location options for Google AdWords. Which one of the following is NOT one of the three location options Lily can use?

A. Region and city targeting

B. Customized targeting

C. Country targeting

D. Predictive targeting

Oliver is creating a mobile ad for his Website for the Google AdWords program. Which one of the following options is allowed by Google AdWords for mobile users?

A. A call link so visitors can immediately call rather than visit the Website

B. A text link so visitors can send a text message to the advertiser

C. An ignore mobile ad option to hide the Google AdWords

D. A hide all images option to see just the Google AdWords text

Your client is skeptical about participating in the Google Content Network with their advertisement. You tell your client that by participating in the network they’ll reach a larger percentage of potential customers than by not participating in the network. According to Google, what percentage of unique Interest users are reached through the Google Content Network?

A. Over 75 percent

B. Over 80 percent

C. Over 50 percent

D. 100 percent

Lucas has been notified that his ad was disapproved by Google. What tool can he use to determine why the ad has NOT been approved by Google AdWords?

A. Keyword Review tool

B. AdWords Editor tool

C. Google AdWords ad tool

D. Disapproved Ads tool

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In typography, what term refers to the distance between the baseline of a line of type, and tops of the main body of lower case letters (i.e. excluding ascenders or descenders)?

You are about to serve a client who will utilise your designs for all types and sizes of signage. Which of the following applications is the best choice for

Which property creates space between an element’s border and inner content?

Joan writes the word "LOVE" in large, block letters and write the words "is eternal" in smaller, cursive letters, what two elements has she just contrasted?

Your task requires designing a print document with plenty of pages. Which software is designed to handle this sort of task?

What is the benefit of including interactive elements on a website?

RGB is to PPI as CMYK is to:

Which color system works best for full color print output?

Which design principle centres on arranging elements in a way that implies importance, by giving the more important ones with extra visual weight over others?

In the following line of code, how many attribute values are there? <table border="1" bordercolor="#000066" style="background-color:rgb (51,255,51)">

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0

Where should we send your results?

In typography, what term refers to the distance between the baseline of a line of type, and tops of the main body of lower case letters (i.e. excluding ascenders or descenders)?

You are about to serve a client who will utilise your designs for all types and sizes of signage. Which of the following applications is the best choice for

Which property creates space between an element’s border and inner content?

Joan writes the word "LOVE" in large, block letters and write the words "is eternal" in smaller, cursive letters, what two elements has she just contrasted?

Your task requires designing a print document with plenty of pages. Which software is designed to handle this sort of task?

What is the benefit of including interactive elements on a website?

RGB is to PPI as CMYK is to:

Which color system works best for full color print output?

Which design principle centres on arranging elements in a way that implies importance, by giving the more important ones with extra visual weight over others?

In the following line of code, how many attribute values are there? <table border="1" bordercolor="#000066" style="background-color:rgb (51,255,51)">

Submit Answers?

Congratulations!

0

Where should we send your results?

Alicia is running ads for a Facebook page with a significant number of followers already. However, the client wishes to keep on targeting users that are similar to the page’s current set of followers. How does she go about this in making her ads?

Harry wants to get the maximum amount of traffic to his website with Facebook ads. What is the best way he can go about this?

Jennifer currently has a campaign running, on automated bidding with a $90 daily budget, that is delivering good results already. She decides to increase the budget to $450 per day, hoping to further boost results. With this, what is most likely to happen with her campaign?

What is the "fold" on a web page?

Your client asks: "Why do we need to run A/B tests (or split tests) for our campaign?"

Your client, Evelyn, wants to acquire information about a good budget for Facebook Advertising. What would you recommend to her?

What is remarketing?

A Facebook post should be promoted or boosted:

On Facebook, Organic reach + Paid reach = Total reach. When one person sees the same post both organically and paid, you’d find it under which category?

Which of the following brand Facebook pages has this month’s best post promotion strategy?

Submit Answers?

Congratulations!

0

Where should we send your results?

With the goal of increasing visibility, which type of automatic bid strategy should you select to increase the chances of your ad being shown at the absolute top of the page, on top of the page, or anywhere on the Google search results page?

Chris manages a Google AdWords ad group for his restaurant. He wants to make sure that his ad appears in Google when someone searches for Asian cuisine Gold Coast. Which of the following matching options ensures that Chris’ ad will appear when he uses this exact advanced search?

Vanessa noticed from the Search Terms Report that certain search terms are leading to a higher number of clicks on her ads. What should she do with this information?

William is new to Google AdWords and he’s curious about the policies Google requires for participants and their ads. Which one of the following is NOT one of the Google AdWords policy categories?

Oliver is creating a mobile ad for his Website for the Google AdWords program. Which one of the following options is allowed by Google AdWords for mobile users?

Lucas has been notified that his ad was disapproved by Google. What tool can he use to determine why the ad has NOT been approved by Google AdWords?

Submit Answers?

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0

Where should we send your results?

With the goal of engagement in mind, which set of metrics should you observe and track to measure a social media campaign’s progress and success?

Which of the following practices is unnecessary when creating engaging content?

The use of social media is optional for which part of the marketing funnel?

Which type of social platform is the fastest growing?

A user has made a complaint on your company Facebook page. What should you do?

Which social media platform does not allow you to post from a desktop computer?

On Youtube, skippable ads can be added:

What is an "Open Graph Tag"?

Chatbots have been on the rise, and have come to their own quite recently on social media. They are great for:

How do you track your traffic from your social media campaigns?

Submit Answers?

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0

Confirmation

In the following line of code, how many attribute values are there?

`<table border="1" bordercolor="#000066" style="background-color:rgb (51,255,51)">`

In the following line of code, how many attribute values are there?

`<table border="1" bordercolor="#000066" style="background-color:rgb (51,255,51)">`