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Marketing Superstar Assessment

Creative and Design

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Marketing Superstar Assessment

Where should we send your results?

You are a pet photographer based in Sydney and would like to optimise your website for the word 'pet photographer'. What is the best way on how to use the keyword 'pet photographer' to optimise your website for better rankings?

a. Use the exact word 'pet photographer Sydney' in your copy a few times

b. Use keywords which include 'pet photography' 'pet shots' and 'pet photos' along with the word 'pet photographer'

c. Use the words 'pet photographer' and 'Sydney' a few times in your copy.

d. Use the word 'pet photographer Sydney' at least once and words like 'pet photography' and 'photos with your pet'.

e. I have no idea

An upmarket fashion brand wants to increase its online sales. They already have an existing database and social media following. Do you...

a. Create a seasonal fashion trends lookbook

b. Send an EDM with fashion tips

c. Get a celebrity endorsement

d. Use Social Media Ads

e. Do a Google Shopping campaign

f. I have no idea

Your e-business wants to generate sales rapidly and to be known as the go-to in their industry in the long run. Which of the following options would give you immediate sales, with long-term results?

a. Search Engine Marketing (PPC) + Email Marketing

b. Email Marketing + Social Media Advertising

c. Search Engine Marketing (PPC) + Social Media Advertising

d. Search Engine Marketing (PPC) + Search Engine Optimisation (SEO)

e. I have no idea

When running a campaign for a car hire company where the goal is to maximise value from your budget, how would you set your keywords?

a. Broad Match airport car rental

b. Phrase Match 'airport car rental'

c. Near Broad Match + airport car rental

d. Exact Match (airport car rental)

e. I have no idea

In the context of paid Display Advertising, what number does the term CPM refer to?

a. Cost Per Thousand

b. Cost Per Hundred

c. Cost Per Million

d. Cost Per Click

e. I have no idea

Claire’s business goal is to generate online sales of her handmade soaps. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

a. Number of clicks on her ads and costs to produce her soaps

b. How many times her ads have been viewed and clicked on

c. Number of clicks on her ads and revenue they generated

d. Costs to produce her soaps and revenue generated from her ads

e. I have no idea

Josh has recently invested in making his website mobile friendly and wants to target his Google Search Ads to people based on the device they are using. However, he doesn’t know how his campaign performs on different devices. What is the way for Josh to find meaningful data that will help him decide which device to target?

a. Experiment to test which device to target

b. Create multiple campaigns that target different devices and monitor the results

c. Segment the campaign statistics by device

d. Create multiple adgroups that target different devices and monitor the results

e. I have no idea

Which of the following does clicking the "Boost" button NOT allow you to do?

a. Target fans

b. Select a pixel for conversion tracking

c. Create a manual bid

d. Choose the location of your audience

e. I have no idea

Which of the following is true if you want to schedule Facebook ads to run at only certain times and on certain days of the week?

a. You must pause and start your ad regularly to be sure this happens

b. You must use daily budgeting

c. You must use lifetime budgeting

d. This isn't possible with Facebook ads

e. I have no idea

The open rates on Sandra’s newsletter campaign have been dropping over the last few months. Sandra wants to target people who have subscribed to her newsletter via Facebook ads. Which of the following can't she do with Custom Conversion targeting people who have subscribed to her newsletter from her website?

a. Set a conversion value

b. Optimize for that conversion

c. Target those who perform that conversion

d. Track that conversion

e. I have no idea

As a marketing manager you get requests to add conversion tracking codes to the website. You want to use Google Tag Manager. What would be the best practice to set up a Google Tag Manager account?

a. Create an account for the company

b. Create an account for every person who will have access to Analytics

c. Create an account for every site you want to track

d. Create an account for every Analytics view

e. I have no idea

If you wish to track metrics and dimensions in Google Analytics, which of these tags could you use?

a. AdWords Conversion Tracking tag

b. AdWords Remarketing tag

c. Google Analytics Pageview tag

d. DoubleClick Floodlight counter tag

e. I have no idea

Submit

Creative and Design

Where should we send your results?

In typography, what term refers to the distance between the baseline of a line of type, and tops of the main body of lower case letters (i.e. excluding ascenders or descenders)?

a. Axis

b. Cap Height

c. Stem

d. X-Height

E. Mean Line

You are about to serve a client who will utilise your designs for all types and sizes of signage. Which of the following applications is the best choice for

a. Photoshop

b. After Effects

c. InDesign

d. Illustrator

Which property creates space between an element’s border and inner content?

a. Border

b. Margin

c. Spacing

d. Padding

Joan writes the word "LOVE" in large, block letters and write the words "is eternal" in smaller, cursive letters, what two elements has she just contrasted?

a. Form and Line

b. Typography and Line

c. Shape and Color

d. Texture and Typography

Your task requires designing a print document with plenty of pages. Which software is designed to handle this sort of task?

a. Photoshop

b. InDesign

c. Premiere Pro

d. Illustrator

What is the benefit of including interactive elements on a website?

a. You can learn about your users

b. It provides feedback on your design

c. The user becomes invested in the experience

d. It gives the multimedia assets time to load

RGB is to PPI as CMYK is to:

a. Screen Resolution

b. Pixels per Inch

c. Canvas Size

d. Dots per Inch

Which color system works best for full color print output?

a. Grayscale

b. CMYK

c. RGB

d. None of the above

Which design principle centres on arranging elements in a way that implies importance, by giving the more important ones with extra visual weight over others?

a. Alignment

b. Balance

c. Hierarchy

d. Contrast

In the following line of code, how many attribute values are there?

`<table border="1" bordercolor="#000066" style="background-color:rgb (51,255,51)">`

a. 4

b. 3

c. 2

d. 1

Which of the statements below is true about the F-shaped web-reading pattern?

a. The pattern proves positive for users

b. The pattern is not as prevalent when reading online anymore

c. The pattern proves positive for businesses

d. Design must not interfere with the F-shape pattern

How can you utilise single contrasts when designing a composition that will later feature multiple contrasts?

a. Each element of the composition begins with a single contrast

b. It does away with variations in color, shape, or texture

c. Balance and dynamic appeal are greatly reduced

d. Nothing, these concepts are unrelated

Why does the alignment of elements matter when designing a composition?

a. Saves money on printing and production costs

b. Helps make the design look organized and professional

c. The client specifically instructed it

d. Center-align is messier compared to left- or right-align

What is the primary feature your website should have in order for it to be mobile-friendly?

a. Fun, Entertaining

b. Responsive

c. Fast-Loading

d. Minimalist, Light

Two parts make up the CSS style, namely the declaration and the ______.

a. Header

b. Description

c. Selector

d. Meta tag

What refers to the descriptive text that appears instead of an image while said image is either still being downloaded or when the mouse pointer is hovered over it?

a. Description text

b. Tool tip text

c. Keyword text

d. Alternate text

Submit

Content Marketing

Where should we send your results?

What should be the foremost goal for content marketing?

A. To create content that people will share on social channels

B. To create content that bloggers might be interested in

C. To create content that looks visually amazing

D. To create content that is relevant to my customers and potential customers

What is the first question to ask oneself when creating new content?

A. How much content can I create for this budget?

B. Will this drive revenue?

C. Will this help increase my organic search presence?

D. Does this add value to my site and customers?

E. Will this drive shares and likes on Facebook?

Audience segmentation is the process of dividing people into groups based on defined criteria. What impact does it have on your content campaign?

A. Defining audience segments and understanding their behaviours allows better targeting of content marketing

B. Defining audience segments is crucial as it informs your whole company the exact type of user you need to target

C. Audience segmentation can expand your customer base into new areas

D. Audience segmentation will make the difference when you are trying you’re keep your average cost per click to your site at a minimum

What is the "fold" on a web page?

A. The header section and sideways scroller

B. The top menu on hover

C. The break of the page without scrolling

D. None of the above

Which of the following pages is more likely to be placed in Google’s featured snippets?

A. A page containing multimedia content

B. A page already ranking in the top 10

C. A page containing “How to” in its H1 or title

What is the recommended percentage for keyword density or repetition on a page for SEO authority?

A. 1%

C. 3%

B. 5%

D. 7%

What is the recommended number of words on a page for high SEO?

A. 250

B. 500

C. 1000+

D. None of the above

How can content marketing aid SEO as a digital marketing channel?

A. By increasing your click through rate via Adwords and organic links

B. By creating focused content that is engaging and meeting your audience needs it can lead to social shares and natural links that all support SEO

C. Content marketing should be seen as more of a PR tool and not something that helps SEO

D. It helps SEO by identifying the types of keywords people searched for to find your content in the first place – thus increasing your "long tail" strategy

Social media distribution is the top B2B content marketing strategy. What is the most important area of research to focus on when considering which social platform to promote your content?

A. Who your audience are and where they spend their time online?

B. What are the industry average engagement rates for different social platforms?

C. What is the overall audience reach in the AUS for each social platform?

D. Are there additional options to promote it through paid social?

What is the best measure of an effective content marketing strategy?

A. It is able to advance audiences through the customer journey

B. The rate your content is shared with others

C. It is able to keep people engaged with the site

D. None of the above

The purpose of pillar content is to __________:

A. Serve as a support system for the site

B. Showcase the brand’s values

C. Enhance both SEO and organic traffic

D. Keep your audience entertained and engaged

Which of these is NOT considered a lead magnet?

A. Budget calculator

B. Newsletter signup

C. Voucher code

D. Business condition analysis

What is Content atomization?

A. Strategically publishing content around a theme or platform in a variety of different forms

B. Sharing an all encompassing, large piece of content on various different channels

C. Advancing audiences further in the customer journey towards a purchase

D. None of these

What type of content is likely to generate backlinks?

A. Quizzes and tests

B. Webinars

C. Helpful guides and original research

D. None of the above

Submit

Facebook Advertising

Where should we send your results?

Alicia is running ads for a Facebook page with a significant number of followers already. However, the client wishes to keep on targeting users that are similar to the page’s current set of followers. How does she go about this in making her ads?

A. Target the followers of a competitor’s page

B. Manually target each other

C. Create a custom lookalike audience

Harry wants to get the maximum amount of traffic to his website with Facebook ads. What is the best way he can go about this?

A. Optimise his campaign for Impressions, so the ads will be displayed more often

B. Optimise his campaign for Link Clicks, and let Facebook deliver the ad to users who fit best for this goal

C. Optimise his campaign for Reach, so more users can see his ad

D. Optimise for Conversion, as it’s the most effective way to garner results

Jennifer currently has a campaign running, on automated bidding with a $90 daily budget, that is delivering good results already. She decides to increase the budget to $450 per day, hoping to further boost results. With this, what is most likely to happen with her campaign?

A. CTR will drop

B. CPA will drop

C. CTR will increase

D. CPA will increase

E. Nothing will happen

Your client asks: "Why do we need to run A/B tests (or split tests) for our campaign?"

A. Make sure that users get to see different versions of the ads

B. Create faster campaign delivery

C. Point out best-performing ads,stop ones that are not performing well

D. Reduce chances of their ads getting disapproved

Your client, Evelyn, wants to acquire information about a good budget for Facebook Advertising. What would you recommend to her?

A. $50 per day is the good budget for Facebook Advertising.

B. 5% of the Product cost is the good budget for Facebook Advertising.

C. It depends on your specific goals for the campaign, and the audience you are targeting.

D. It’s just a waste of money you will need to focus on invite friends to like the page.

What is remarketing?

A. The process of showing targeted adverts to customers who have already visited your website without making a purchase

B. The process of serving targeted adverts to customers who share similar demographic attributes to your current customer base

C. The process of sending out emails to existing customers with updated offers specific to them

D. The process shifting budget from one form of paid advertising (such as AdWords) to another (such as Paid Social)

A Facebook post should be promoted or boosted:

A. Right after publication

B. When its organic engagement peaks

C. When its organic engagement is growing at the fastest rate

D. The day after publication

On Facebook, Organic reach + Paid reach = Total reach. When one person sees the same post both organically and paid, you’d find it under which category?

A. Organic reach

B. Paid reach

C. Both

D. Neither

Jackson runs an e-commerce company in the refurbished smartphones business and plans on selling 50,000 refurbished iPhone 5S phones through a new user Facebook campaign. Which of the following targeting options should he select to target users who already have an affinity with iPhones or the Apple brand?

A. Interest base

B. Custom targeting

C. Retargeting

D. None of the above

What parameter is not possible to set in Facebook targeting?

A. Gender

B. Position/Function

C. Interests

D. Behavior

D. Any/all of the above

What percentage of text is recommended for placing on advertising images on Facebook?

A. 5%

B. 10%

C. 20%

D. 30%

D. 40%

What are "dark posts" on Facebook?

A. A published post that has been boosted

B. A Facebook post that violates the platform's policies or guidelines

C. A photo or media post taken under bad lighting, or contains plenty of dark hues

D. An unpublished post that can only exist as an ad, never appearing on your profile or timeline

At what level is the budget set in creating a Facebook ad?

A. Campaign

B. Ad Set

C. Ad

D. Account

In targeting audiences by device, which of these can NOT be selected when creating an ad?

A. Device type (Tablet, mobile, feature phones)

B. Operating systems used (Windows, Android, iOS)

C. Mobile network (Telstra, Optus, Vodafone)

D. Network connection (2G, 3G, 4G, WiFi)

Where can ads appear on Facebook?

A. Audience Network Rewarded Videos

B. Right Column

C. Marketplace

D. In-Stream Videos

D. None of the above

E. All of the above

How do you access customized reports?

A. Reports are not customizable

B. View “Reports” at the campaign level

C. View “Reports” under Ads Manager

D. View “Reports” in Power Editor

Submit

Goodle Adwords

Where should we send your results?

Eleanor needs to create a display ad right away for the Google Content Network, but she doesn’t have an image editing software. What would you recommend to Eleanor for her to get started with her display ad?

A. Utilise the Display Ad Builder

B. Utilise the Adobe Ad Builder

C. Use a text ad instead

D. Hire a designer to make the display ad

With the goal of increasing visibility, which type of automatic bid strategy should you select to increase the chances of your ad being shown at the absolute top of the page, on top of the page, or anywhere on the Google search results page?

A. Target CPA

B. Enhanced CPC

C. Maximize Clicks

D. Target Impression Share

E. Target ROAS

Chris manages a Google AdWords ad group for his restaurant. He wants to make sure that his ad appears in Google when someone searches for Asian cuisine Gold Coast. Which of the following matching options ensures that Chris’ ad will appear when he uses this exact advanced search?

A. -Gold Coast Asian cuisine

B. Gold Coast Asian cuisine

C. “Gold Coast Asian cuisine”

D. [Gold Coast Asian cuisine]

Vanessa noticed from the Search Terms Report that certain search terms are leading to a higher number of clicks on her ads. What should she do with this information?

A. Add search terms that are not leading to many clicks as negative keywords

B. Make sure relevant search terms are keywords and adjust bid or ad text for these keywords

C. Add sitelinks to her ads to make them even more prominent

D. Make sure all of these search terms are included as keywords as they are bringing the traffic.

William is new to Google AdWords and he’s curious about the policies Google requires for participants and their ads. Which one of the following is NOT one of the Google AdWords policy categories?

A. Link policies

B. Editorial and format policies

C. Image policies

D. Content policies

Lily is fairly new to Google AdWords and she’s hired you to help her create an ad for her bakery. She wants to make sure that only people in her city can actually see her ad – rather than advertising for users who are in a different location. You tell Lily that there are three location options for Google AdWords. Which one of the following is NOT one of the three location options Lily can use?

A. Region and city targeting

B. Customized targeting

C. Country targeting

D. Predictive targeting

Oliver is creating a mobile ad for his Website for the Google AdWords program. Which one of the following options is allowed by Google AdWords for mobile users?

A. A call link so visitors can immediately call rather than visit the Website

B. A text link so visitors can send a text message to the advertiser

C. An ignore mobile ad option to hide the Google AdWords

D. A hide all images option to see just the Google AdWords text

Your client is skeptical about participating in the Google Content Network with their advertisement. You tell your client that by participating in the network they’ll reach a larger percentage of potential customers than by not participating in the network. According to Google, what percentage of unique Interest users are reached through the Google Content Network?

A. Over 90 percent

B. Over 80 percent

C. Over 50 percent

D. 100 percent

Lucas has been notified that his ad was disapproved by Google. What tool can he use to determine why the ad has NOT been approved by Google AdWords?

A. Keyword Review tool

B. AdWords Editor tool

C. Google AdWords ad tool

D. Disapproved Ads tool

Jameela just started a Google Search campaign geared towards promoting her online smartphone accessories store – with a focus on producing custom phone cases. Primarily, how does Google Search ads help Jameela and her store?

A. By linking to Jameela’s ad from related social media platforms

B. By displaying Jameela’s ad on sites that review custom smartphone accessories

C. By showing Jameela’s ad to users who search for information about custom smartphone cases

D. By displaying Jameela’s ad on websites that sell smartphone cases

What are the three core principles that guide Google Ads in their pursuit to help businesses achieve online success?

A. Consideration, integrity, and sales

B. Traffic, reach, and growth

C. Control, relevance, and results

D. Awareness, influence, and promotion

Kenneth wants to drive as many prospective customers as possible to his website. He has a monthly campaign budget of $600 . Which automated bid strategy should Kenneth pursue?

A. Maximize clicks

B. Make adjustments to the site to increase its trustworthiness

C. Modify the ad’s call-to-action message

D. Adjust the ad’s bid rate to something lower

Your Google Search ad hasn’t been performing as well as you had expected, because you are not getting enough clicks. What can you do to its improve the click-through rate?

A. Edit the resulting landing page such that it loads faster

B. Make adjustments to the site to increase its trustworthiness

C. Modify the ad’s call-to-action message

D. Adjust the ad’s bid rate to something lower

Quick

Free

Instant

Where should we send your results?

You are a pet photographer based in Sydney and would like to optimise your website for the word 'pet photographer'. What is the best way on how to use the keyword 'pet photographer' to optimise your website for better rankings?

An upmarket fashion brand wants to increase its online sales. They already have an existing database and social media following. Do you...

Your e-business wants to generate sales rapidly and to be known as the go-to in their industry in the long run. Which of the following options would give you immediate sales, with long-term results?

When running a campaign for a car hire company where the goal is to maximise value from your budget, how would you set your keywords?

In the context of paid Display Advertising, what number does the term CPM refer to?

Claire’s business goal is to generate online sales of her handmade soaps. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

Which of the following does clicking the "Boost" button NOT allow you to do?

Which of the following is true if you want to schedule Facebook ads to run at only certain times and on certain days of the week?

As a marketing manager you get requests to add conversion tracking codes to the website. You want to use Google Tag Manager. What would be the best practice to set up a Google Tag Manager account?

If you wish to track metrics and dimensions in Google Analytics, which of these tags could you use?

Submit Answers?

Congratulations!

0

Where should we send your results?

In typography, what term refers to the distance between the baseline of a line of type, and tops of the main body of lower case letters (i.e. excluding ascenders or descenders)?

You are about to serve a client who will utilise your designs for all types and sizes of signage. Which of the following applications is the best choice for

Which property creates space between an element’s border and inner content?

Joan writes the word "LOVE" in large, block letters and write the words "is eternal" in smaller, cursive letters, what two elements has she just contrasted?

Your task requires designing a print document with plenty of pages. Which software is designed to handle this sort of task?

What is the benefit of including interactive elements on a website?

RGB is to PPI as CMYK is to:

Which color system works best for full color print output?

Which design principle centres on arranging elements in a way that implies importance, by giving the more important ones with extra visual weight over others?

In the following line of code, how many attribute values are there? <table border="1" bordercolor="#000066" style="background-color:rgb (51,255,51)">

Which of the statements below is true about the F-shaped web-reading pattern?

How can you utilise single contrasts when designing a composition that will later feature multiple contrasts?

Why does the alignment of elements matter when designing a composition?

What is the primary feature your website should have in order for it to be mobile-friendly?

Two parts make up the CSS style, namely the declaration and the ______.

What refers to the descriptive text that appears instead of an image while said image is either still being downloaded or when the mouse pointer is hovered over it?

Submit Answers?

Congratulations!

0

Where should we send your results?

What should be the foremost goal for content marketing?

What is the first question to ask oneself when creating new content?

Audience segmentation is the process of dividing people into groups based on defined criteria. What impact does it have on your content campaign?

What is the "fold" on a web page?

Which of the following pages is more likely to be placed in Google’s featured snippets?

What is the recommended percentage for keyword density or repetition on a page for SEO authority?

What is the recommended number of words on a page for high SEO?

How can content marketing aid SEO as a digital marketing channel?

Social media distribution is the top B2B content marketing strategy. What is the most important area of research to focus on when considering which social platform to promote your content?

What is the best measure of an effective content marketing strategy?

The purpose of pillar content is to __________:

Which of these is NOT considered a lead magnet?

What is Content atomization?

What type of content is likely to generate backlinks?

Submit Answers?

Congratulations!

0

Where should we send your results?

Alicia is running ads for a Facebook page with a significant number of followers already. However, the client wishes to keep on targeting users that are similar to the page’s current set of followers. How does she go about this in making her ads?

Harry wants to get the maximum amount of traffic to his website with Facebook ads. What is the best way he can go about this?

Jennifer currently has a campaign running, on automated bidding with a $90 daily budget, that is delivering good results already. She decides to increase the budget to $450 per day, hoping to further boost results. With this, what is most likely to happen with her campaign?

Your client asks: "Why do we need to run A/B tests (or split tests) for our campaign?"

Your client, Evelyn, wants to acquire information about a good budget for Facebook Advertising. What would you recommend to her?

What is remarketing?

A Facebook post should be promoted or boosted:

On Facebook, Organic reach + Paid reach = Total reach. When one person sees the same post both organically and paid, you’d find it under which category?

What parameter is not possible to set in Facebook targeting?

What percentage of text is recommended for placing on advertising images on Facebook?

What are "dark posts" on Facebook?

At what level is the budget set in creating a Facebook ad?

In targeting audiences by device, which of these can NOT be selected when creating an ad?

Where can ads appear on Facebook?

How do you access customized reports?

Submit Answers?

Congratulations!

0

Where should we send your results?

Eleanor needs to create a display ad right away for the Google Content Network, but she doesn’t have an image editing software. What would you recommend to Eleanor for her to get started with her display ad?

With the goal of increasing visibility, which type of automatic bid strategy should you select to increase the chances of your ad being shown at the absolute top of the page, on top of the page, or anywhere on the Google search results page?

Chris manages a Google AdWords ad group for his restaurant. He wants to make sure that his ad appears in Google when someone searches for Asian cuisine Gold Coast. Which of the following matching options ensures that Chris’ ad will appear when he uses this exact advanced search?

Vanessa noticed from the Search Terms Report that certain search terms are leading to a higher number of clicks on her ads. What should she do with this information?

William is new to Google AdWords and he’s curious about the policies Google requires for participants and their ads. Which one of the following is NOT one of the Google AdWords policy categories?

In the following line of code, how many attribute values are there?

`<table border="1" bordercolor="#000066" style="background-color:rgb (51,255,51)">`